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Press / 22. June 2022

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Popakademie SMIX.LAB project brings live music to the Metaverse

22. June 2022

The new SpaceLab project as part of the Popakademie Baden-Württemberg's project factory brings live music to the Metaverse. The Popakademie is hosting a concert with The Kii and Elijah Malik at the Metaverse on June 24th, 2022, starting at 7 pm. Produced at the KunstWerkStadt in Hamburg.

"The students designed three-dimensional spaces, created new ways of interacting with music and were able to give free rein to their creativity. I'm particularly pleased that we were able to win super exciting artists from the hip-hop field for the project in the form of producer duo The Kii and newcomer Elijah Malik," says David Stammer, Digital Innovation Project Manager, who is overseeing the project.

In the designed Metaverse space, the project group will give fans and the crypto community the opportunity to experience the artists The Kii and Elijah Malik live. In addition, interested parties are given initial access to virtual worlds and NFTs. The platform used, Cryptovoxels, is a metaverse built on the Ethereum blockchain. In addition, there is an NFT gallery with artworks produced especially for the show, digital wearables are sold in the merch store and the rooftop lounge offers space for networking.

The project is being carried out at SMIX.LAB (Social Music Innovation and Experience Lab), the digital competence center of the Popakademie under the guidance of David Stammer. The project group consists of the Bachelor of Music Business students Yuma Lenz, Bastian Wagner, Yassin El-Aklok.

The Artists
Rapper Elijah Malik hails from San Francisco and is the son of a soul singer and a successful German rapper, drawing inspiration from a variety of sources, including bands like Rage Against the Machine and Muse. His latest project is a collaboration with producer and artist duo The Kii. Both are graduates of the Pop Academy (Pop Music Design B.A.). Their sound is clearly influenced by their love of jazz and hip-hop, which makes them feel they belong to the self-proclaimed genre "Trap and Soul". Their joint residency in Chicago has allowed them to create a remarkable international network that includes renowned artists such as Kelvyn Colt and A$AP Twelvy, among others.

Concert with Elijah Malik x The Kii
Friday June 24th, 2022 starting at 7pm
At: space-lab-experience

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