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About us / News / 24. September 2020
f.l.t.r.: Christian Baierle (Managing Director Roba Music), Christian Ort and Daniel Lohmann (©Roba Music Publishing)

Music business students sign publihsing deal with Roba Music

24. September 2020

For their company Before Eight, which operates both in the field of playlist promotion and as a label, the two music business students Christian Ort and Daniel Lohmann can be pleased about the foundation of a joint edition publishing deal with Roba Music Publishing.

The company Before Eight, founded by the two students in 2018, is concerned with the marketing of music in streaming services. Specifically, the company promotes individual songs or playlists of artists on digital platforms such as Spotify, TikTok or Deezer. Always with the goal of increasing their audience and streams and possibly gaining one of the coveted places in the curated playlists of the major streaming providers - the artist brand is always the focus of the services offered. The two entrepreneurs use this offer not least for the artists of their own three labels: Before Eight for EDM & Pop, Hitstube for party hits and Eniverse Records for Goa.

In the future, Before Eight will now work together with the independent music publisher Roba Music Publishing, which, among others, exploits artists or works by Madonna, Sean Paul or Justin Timberlake.

Christian and Daniel are both about to complete their Bachelor of Arts in Music Business, Christian with a focus on Marketing and Sales Management and Daniel with a focus on Digital Innovation Management. During their studies they already gained practical experience at Deezer, the label and artist management SWUTCH and Planet Punk Music. They used the practical part of their music business studies, among other things, to start their own business.

Here you can find the website of Before Eight.

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